In this special takeover, we’re focusing on essential insights for the upcoming Google and Yahoo changes starting February 2024 to ensure smooth email delivery. If you are a client of ours and host with us, then you have already received this info and action plan.
In our quest to keep you at the forefront of email communication, we’re here with crucial updates on impending changes from Google and Yahoo, set to roll out beginning February 2024. As part of Google’s evolving requirements, authentication and spam prevention changes are on the horizon. Our commitment is to empower you with the knowledge to navigate these changes seamlessly.
Google’s requirements Enable email authentication
To optimize deliverability, all senders are encouraged to set up DKIM email authentication and establish a basic DMARC record. Note that customers with existing DKIM and DMARC setups are not impacted.
Transition to your own domain
Prepare for upcoming authentication changes by transitioning from @gmail.com to your domain. If you don’t own a domain yet, now is the time to acquire one!
Keep spam complaints low Starting February 2024, maintaining spam complaints below 0.1% is crucial for inbox success. Benefits of changes
- ✉️ Enhance deliverability assurance
- 🤝 Build trust and credibility
- 🏆 Optimize sender reputation
- 🌐 Ensure uninterrupted communication
What you can do now
- Set up DKIM and DMARC: Ensure enhanced deliverability by setting up DKIM and adding a basic DMARC record for all email domains.
- Transition to your own domain: If you’re using @gmail.com, make a plan for transitioning to your own domain to align with upcoming authentication changes.
- Keep your spam complaints low: Looking for guidance on how to keep spam complaints in check? Check out this article.
In this dynamic landscape, House Trevethan is committed to providing you with the tools and insights needed for continued email success. Your proactive steps today will pave the way for uninterrupted communication in the future.
If you would like assistance with the new email and domain standards, CONTACT House Trevethan Today!